Toyota Cebu City Inc., was established last 24 November 1989 whose main building is located at No. 34 M.J. Cuenco Avenue, Cebu city. It has a land area of 7,000 square meters. The company started operation on March 1, 1990. It is a corporation owned by Filipino businessmen, whose main objective is to bring more investment in the city, supply quality passenger cars and create job opportunities for the Cebuanos.